Last week I attended the NGA show in Las Vegas. This is the largest show of its kind for indendent grocery chains. The best session that I attended was by Erik Qualman, author of "Digital Leader" and "Socialnomics", who spoke on social media. Erik showed us examples of small and large companies that have effectively used social media to increase sales, communicate with customers and build brand awareness. If you had been with me in the seminar, I think you would have had the same impressions: 1. Social media is not going away, it's not a temporary fad, it's only going to become even more important, 2) Many, if not most food companies, big and small, are not dedicating enough resources to social media, 3) If I want my company to survive and thrive, I'd better get serious about dedicating time and money to social media. I will blog later this month about both of Erik's books when I have finished reading them. Until then, make sure your company's Facebook page is current.