I attended Food Expo West in Anaheim, CA March 8 to 10, 2013. It was very interesting to see many "anti-meat" people there. I had a vegan tell me that killing cattle for meat is inhumane. She walked away from a friendly debate with me in her black leather shoes and matching black leather belt. I didn't state the obvious to her. I had very many good conversations with consumers who are mis-informed about common cattle production practices. Many see videos of cows being abused and mis-treated and falsely believe this is the "Norm". I hope to be asked to participate or lead a seminar next year on Organic vs. Natural. vs Conventional Beef. Most the people I talked to were hungry for the truth. I believe in giving people the facts and let them decide if they want to buy conventional or organic.